Note to examiner

Note to examiner
Thank you for looking through my media coursework. I have hugely enjoyed creating all of my products as well as expanding and developing my knowledge in all the areas of the course. I hope you have enjoyed looking through my work as much as I have enjoyed creating it during this process.

Final AS music video

Final album magazine advert

Final digipak

evaluation question1 - final format

evaluation question 2 - final format

http://kittyelliott15.populr.me/evaluation-question-2

evaluation question 3 final format

evaulation question 4- final format

https://kittyelliott16.wixsite.com/website

Third draft music video

Characteristics of a music video

Performance videos, the most common type (Firth 1988) feature the star or group singing in concert to wildly enthusiastic fans. The goal is to convey a sense of the in-concert experience. Gow (1992) suggests "the predominance of performance as a formal system in the popular clips indicates that music video defines itself chiefly by communicating images of artists singing and playing songs" (pp. 48-49). Performance videos, especially those that display the star or group in the studio, remind the viewer that the soundtrack is still important. "Performance oriented visuals cue viewers that, indeed, the recording of the music is the most significant element" (Gow, 1992, p. 45).A narrative video presents a sequence of events. A video may tell any kind of story in linear, cause-effect sequencing. Love stories, however, are the most common narrative mode in music video. The narrative pattern is one of boy meets girl, boy loses girl, boy gets girl back. Action in the story is dominated by males who do things and females who passively react or wait for something to happen (Schwichtenberg, 1992).Conceptual videos rely on poetic form, primarily metaphor (Firth, 1988). The conceptual video can be metaphysical poetry articulated through visual and verbal elements. "These videos make significant use of the visual element, presenting to the eye as well as the ear, and in doing so, conveying truths inexpressible discursively" (Lorch, 1988, p. 143). Conceptual videos do not tell a story in linear fashion, but rather create a mood, a feeling to be evoked in the experience of viewing (Firth, 1988).Conceptual videos contain the possibility for multiple meanings as the metaphor or metaphoric sequence is interpreted by the viewer.
"Thus the metaphorical relations between images structured according to musical and visual rhymes and rhythms play a suggestive role in soliciting multiple meanings from us, the viewers/listeners, that resonate with our experience--something we can feel and describe" (Schwichtenberg, 1992 p. 124).

Filming;Day four

On filming day four I filmed in a new location which was a abandoned building also in the centre of leicester the building had bright coloured graffiti on the walls of the building which added colours to the shots. Due to it being a an enclosed space and it being late at night the area was to dark therefore we had to use a cars head lights to light up the space. yet due to this non natural lighting some of the shots are still quite dark and a little fussy.

Evaluation question 1 music video- draft

Evaluation Question 1 Music Video by kitty elliott on Scribd

music video evaulation question 4- draft

Evaluation Question 4 Music Video by kitty elliott on Scribd